We help companies transform
With every project we manage and every partnership we make, the Evolution Strategy team applies the same level of dedication, focus and prioritization to exceed expectations. We strongly believe in collaboration and transparency in everything we do. Our team becomes an extension of yours, so we take pride in providing only the best services, communication and results so we can equally represent your company’s mission and core values.
Heather Schueppert
President, Partner
heather@evolutionstrategy.com
Heather Schueppert is a classically-trained brand strategist, researcher and communications specialist. As a 20-year marketing veteran, she specializes in healthcare, tourism and membership-based organizations. Over the course of her career, Heather has developed and launched over 30 brands and communication platforms into local, regional, national and even global marketplaces. Her most recent work has been spearheading branding, business development and strategic planning projects for large healthcare private practices and national tourism associations.
Her healthcare work also includes branding and marketing for Eli Lilly & Company (direct-to-consumer launches of Evista® and Prozac®), Pfizer and Searle (direct-to-consumer launch of Celebrex®), Nature Made Vitamins, Johnson & Johnson (repositioning and re-launch of Ethicon Endo Surgery’s trocar market) and several regional hospitals. In addition, she was the primary brand and marketing supervisor for the naming, labeling, packaging and marketing launch of a proprietary liquid supplement in core markets (later sold to a major competitor before national launch).
Before founding Evolution Strategy, Heather’s career began at Leo Burnett, U.S.A, the leading advertising agency based in Chicago. She was hand-selected for the national Business Development team concentrating on prospect research, proposal formulation, and presentation design that helped the team secure 8 multi-million dollar accounts in less than a year. She then moved into pharmaceutical consumer launches where she worked hand-in-hand with the Product Management team to launch major global brands – now representing over $8B in total sales. Heather also worked closely with Sales Teams to successfully train and manage all required marketing material. She fine-tuned her competitive landscaping, market positioning and target profiling skills to later work on accounts such as Proctor & Gamble, Hallmark and McDonald’s.
Heather earned a B.A. in English and Communications from the University of Illinois, Urbana.
Stenning Schueppert
Partner
stenning@evolutionstrategy.com
Stenning is a business leader with strategic consulting DNA, M&A financial and execution expertise, actual operating depth, and a Stanford MBA. He’s a dedicated and energetic team-player with 22 years of experience, 17 in mergers & acquisitions during which he has closed over 30 investments in his career, 11 of those truly proprietary, across industries, continents, and structures. He has deep experience generating superior returns, sourcing proprietary organic and inorganic opportunities, diligencing investments, and improving middle market companies.
Prior to joining Evolution Strategy, he co-founded a $365M lower middle market private equity firm and established many of the organization’s protocols. Prior to that, he served as the Senior Vice President, Strategy & Corporate Development for Total Safety. Total Safety, a former portfolio company of his when he served with H.I.G. Capital, is a private-equity backed services company focused on energy and industrial market worker safety. While at Total Safety he completed eleven acquisitions and played a key role in the company’s sale from DLJ/Credit Suisse to Warburg Pincus. He also ran board, executive, and sales strategy sessions and directed the company’s marketing efforts for a few years. As the only member of the Corporate Development department, he was responsible for sourcing, conducting diligence, negotiating, structuring, executing, and integrating each acquisition. He has extensive experience in sourcing and closing opportunistic proprietary deals as a strategic acquirer and he played the central role in each 100-day integration plan. Prior to Total Safety, Stenning was a Principal at Eos Partners and H.I.G. Capital.
Stenning’s private equity and transaction advisory experience has included leading acquisitions, divestitures, recapitalizations and refinancing, legal settlements, restructurings, cost containment and alignment and company sales. He has been quoted in articles and published in various trade journals on diligence and acquisition strategy and has been a keynote speaker at finance and industry events.
Stenning earned a M.B.A. from the Stanford University Graduate School of Business and a B.A., with Honors, from Northwestern University.